If this year has taught us anything, it’s that the way you do business can change at the drop of a hat and as business owners we have to be prepared for whatever comes next. This is particularly true when it comes to strategic expenses such as your marketing efforts.
Which is why I suggest that you look at your marketing efforts, what is working, what isn’t and what is on the horizon at least once a week. Delving into your reports and looking at each campaign or effort objectively can help you capitalize on what is working and stop campaigns that aren’t producing the intended results.
