SEO tactics change frequently, most of the changes occur when Google makes changes. It is hard to keep up with trends, and it is even harder to predict what is being planned for SEO ahead of time. To make sure your content performs well, it is ideal to have a staff member that is tasked with staying updated on changes to Google policies, SEO trends, and algorithm changes.
Mobile Friendly Will Become the Most Important Thing
Much of the world is using a mobile device of some kind to access the Internet. That being said, your content must also be mobile friendly.
