Your employees rock.
They are the most credible voices on the plethora of topics surrounding your brand. They’re the experts on your company’s work environment, integrity, innovation and they’re the face behind the day-to-day grind. You value the work they do, otherwise they wouldn’t still be on your payroll.
Some 90 percent of brands have put an internal communication plan in place to pursue employee advocacy, according to the Altimeter Group. If your employees aren’t your biggest fans, you have bigger problems in your company, to paraphrase my friend Jay Baer.
