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Account-Based (Strategy) Marketing: How to Master the Post-Sales Cycle

Any B2B marketer worth their salt understands the power of account-based marketing (ABM). It’s been widely adopted due to its proven success rate throughout the B2B industry. But there’s a movement taking place, as marketers jump on the ABM train due to the expected ROI and pace of excitement. But, any good ABM program has to start with a strategic lens – and end with one. Lately, this seems to be lacking as sales and marketing silo their goals rather than unify them.

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