You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. You’ve worked hard on creating content that you know your contacts will find valuable. So how do you get your open rates to translate to conversions?
It takes additional design considerations to create effective B2B email marketing campaigns. Email marketing click-throughs depend on design as much as content. Good design engages people to pause, pay attention and take action.