We’ve written before at Converse Digital about choosing the right influencer and the difference between “influence marketing” and “influenceR marketing.” There’s a lot of weight in that one little “r.” An influencer not only possesses the “influence” (ie: audience), but they wield it effectively. They don’t just know the right people, they know how to talk to them, what to say, and they actually do it.
But knowing whether you have a true “influencer” or not can be a bit tricky. And often, at the end of an influencer campaign, the results are a bit muddled and uncertain—did we actually drive sales with this thing? Or did we just spend a lot of money to make a little bit of noise with the wrong band?
