In today’s world, the average person is bombarded with an overwhelming amount of content on a daily basis. And with the growing number of blogs, social-media posts, webpages, and more published each day, it can be hard for users to narrow their searches to find the content that actually matters.
This, inevitably, becomes a problem for marketers. How do you get your brand’s content noticed when it is competing in an endless feed of content?
Many brands are investing in more aggressive paid ad campaigns. And while these campaigns can help generate clicks, website visitors, and eyes on your products, they can also create ad fatigue, distrust (especially if they are salesy and don’t provide educational value), and low returns on high marketing costs.
