Data-driven marketing tops the lists of priorities for 55% of marketers today. This is according to research by eConsultancy. According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas of focus for this year.
In an Adobe study conducted in 2017, 1 in 4 enterprise organizations across North America and Europe stated they rely on data “as a foundation for all of their digital efforts.” As more and more organizations understand the importance of driving strategies with data, higher emphasis is being placed on implementing data-driven strategies.
