A good website design will grow your business; a bad website design will kill it. It is definitely possible to create a website and then watch it suck revenue right out of your company. We wouldn’t like that to happen to you.
Here is our advice for avoiding the top five mistakes.
1.Design for Google as well as people. A brilliant, well-meaning CEO we know guided the design of their new e-commerce website so that customers could more conveniently find what they wanted. But he and his developer ignored the other “customer” that everyone has: Google. Google is the great gate-keeper.
