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Determining a Pricing Strategy for Your Startup

June 21, 2018

One of the most often overlooked tasks of any startup is developing a viable and effective pricing strategy. Whether your business provides products or services, the price you charge for those can make or break your bottom line. There are a number of considerations you should take into account when determining a pricing strategy for your new business.

Making Proper Valuations

Making proper valuations means knowing what price the market will bear for your products or services. You do this through research. Generally, you need to find out what other companies charge for similar business offerings, then price yours accordingly.

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