Good morning, Marketers, and is spring in the air?
It has indeed been spring, officially, since March 20, although on some grey, cool days like today (looking out of my window, anyway), you could easily forget. But for me, thoughts of spring are not triggered so much by cherry blossom and birdsong as by…well, conference invitations.
I was just invited to Adobe Summit, coming up — virtually of course — in late April. And that took me back to this last year, flight and hotel booked and all set when everything shut down. By this time in 2019, 2018, 2017 — okay, enough history — I had usually made my first cross-country flight of the year to San Francisco and was looking forward to the first in a string of Las Vegas shows; I think Adobe was usually the first.