Outsourcing your content creation sounds like a great idea, but I want to make the case for the opposite. Don’t do it. The benefits far outweigh any possible risks. Let me explain.
In today’s business world, there are a lot of things you can outsource–from bookkeeping to social media marketing. However, one thing you shouldn’t outsource is content writing.
Great content requires the expertise and product knowledge only you have. Besides, average content brings average results, and average is what you are most likely to get with content outsourcing.
