By 2020, 40% of the workforce will be millennials and how well you, as an organization communicates with them can become your competitive advantage. Whether you’re in an HR role such as Talent Management, Talent Acquisition, Learning and Development or Internal Communications, employer branding needs to be top of mind as you develop your communication plan and messages.
Start by understanding the opportunity and challenge. Millennials may be the most high-performing generation we’ve ever seen in the workplace. They are quick to embrace new trends and technology, have a great ability to multitask and are comfortable working in teams.
