CEOs and entrepreneurs understand the clear difference between marketing and public relations (PR). Speaking to prospects and customers only? Marketing. Speaking to everyone? PR.
“Everyone” can include employees (current and prospective), stakeholders, investors, regulators, wider industry peers, and so much more- alongside clients and customers. Building understanding and earning trust essentially, PR engages across all platforms and mediums, and drives strategic communications. If your plan is to bring people on the “journey” with you, then your PR needs to stay reactive and agile at least, and whilst you really must take it seriously enough to actually consider a plan, the key is in the execution.
