Video brand guidelines have become paramount in maintaining a brand’s consistency across various platforms. While traditional brand guidelines have long been recognized as essential, how frequently are they adapted to accommodate new media, especially video?
According to a study by B2B Marketing, video is the best content type to make you stand out from your competitors.
Interestingly enough, it is also the one that helps you resonate with your audience. This means that you can’t ignore it any longer. And judging by the data collected by B2B Marketing – less and less marketers do.
