The pandemic has changed the way small companies operate. Covid-19 winners — such as online payment services, video-conferencing services, and makers of personal protection equipment — are scrambling to meet a surge in demand.
Most companies are suffering. Covid-19 losers — such as restaurants, apparel stores, conference promoters, and entertainment venues — are lucky it they can operate at all. Covid-19 adapters — such as makers of UV light disinfection machines — can tap into a surge in demand if they can finance the retooling they need to adapt.
