Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after a bigger audience and get a small piece of the pie? Or a smaller audience for a bigger piece of the pie.
Standing out in a crowded market? That’s the challenge. That’s where the magic of niche branding comes in. As the founder of a brand collaboration platform, this is an area I study deeply. I picked three brands as examples to drive my points home.
