People often say they want positive news stories, but they rarely read them. Sean Devlin wanted to know: Why?
“In our initial market survey, we noticed that 81% of people weren’t familiar with any positive news platforms,” he says.
Others have tried to build positive-news brands, but with limited success. The actor John Krasinski launched a popular but short-lived YouTube series called Some Good News. But many efforts failed — like a local newspaper that once devoted a day to only positive news, and saw a 66% drop in readership.
