Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As a small business, it can be tough to compete with the marketing, resources and supply chain that larger companies have access to. Here’s how to level the playing field.
Prioritize purpose
You make sure there’s an easy-to-understand message behind your business. Reportedly, when choosing between products and brands, 84 percent of Gen Z consumers will choose the one that has the greater social or environmental benefit. And purpose and sustainability are only trending upward in importance.
