With social distancing efforts continuing to put a serious damper on many businesses, entrepreneurs and marketing gurus in every industry imaginable have been forced to think outside of the box in order to lure in customers. Many of them are increasingly turning to QR codes, which are a fantastic way to tap into the power and ubiquity of smartphones for marketing purposes.
Nevertheless, many entrepreneurs continue to shun QR codes because they’re unfamiliar with the technology that underlies this technique, while others understand it but simply doubt its efficacy.
