There’s this funny thing about marketing. Everyone has an idea of what it is; or what they perceive it to be, but when you ask them to explain it, there’s a myriad of different definitions people use to describe the act and the profession of marketing.
As the founder and brand director of a marketing firm, when people ask me what my job title is — it’s a very simple reply. However, when they ask what it is that I do, and I start describing it — that’s when their eyebrows really go up. That’s because marketing is such a complex act and career. It’s so complex, that just about every marketer has their own definition of what marketing is…myself included.
