Marketing is hard. Many times the results are subjective, and it’s not clear on what marketing strategy will generate the best results. Because there are so many marketing channels to choose from to market your company’s products or services, it becomes difficult to choose just one, so many end up choosing multiple which dilutes the results.
Marketers can choose from email marketing, social media marketing, Google Ads, Facebook Ads, Influencers, billboards and partnerships, and I’m sure that’s only 10 percent of the available channels. The list goes on and on.
