In most of my blog posts I stress the importance of constantly reviewing your data and results from optimization and testing efforts. After all, data analysis is at least half of my day to day job as a digital marketer. I truly believe that numbers don’t lie, and, as a result, all of my campaign optimizations are made from data-driven analyses.
Importance of Complete Big Data
Digital analytics is not just about raw numbers, but rather the data patterns we derive from them and that help make campaigns profitable.
