Convincing customers to buy what you’re selling is trickier online than it is with a brick and mortar store. You don’t have a friendly face behind the counter to greet them, or a helpful associate to guide them to what they’re looking for. But that doesn’t mean you have to leave your online retail success to chance.
By using a few basic strategies to improve your online store and streamline customer experiences, you can increase your sales and offer your customers the kind of hands-on support they expect from both online and in-person stores.
These 11 retail marketing strategies can help you learn how to increase sales in retail and stand out from the crowd online.
