User-generated content (UGC) has become a reliable method for brands to build relationships with their customers.
Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that brands share on their accounts.
By curating UGC, marketers also decrease the amount of content they need to create in-house – while also showcasing their real customers online.
While UGC has been a go-to for developing social media campaigns, this content generating method can also improve email marketing conversions.
