QR codes have become a staple in our lives over the past few years — with the Covid-19 pandemic accelerating the shift to touch-free payment and paperless menu options. We see them on display at every restaurant table or bar, throughout the aisles at grocery stores and at virtually every checkout counter where Apple Pay, Venmo, Paypal or the like are accepted. Yet, the implications and opportunities represented in QR codes and accompanying microsites are far more significant than the ease and safety represented in the aforementioned use cases. QR technology also offers a unique and game-changing marketing opportunity for brands to interact with, engage and learn more about their customers.
