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How to Make People Stop and Pay Attention With Emotional Appeals

November 15, 2021

There is really only one way to break a person’s preoccupation (without physical contact) and that is to appeal to their emotions. Emotional appeals come in four irresistible flavors: money, self-protection, recognition, and romance and are the topics discussed in this post.

Many people think that they are good multi-taskers, but the human brain is only capable of really focusing on one task at a time. When we think we are multitasking, we are actually switching from one task to another, creating the illusion of doing more than one task at the same time. When we encounter someone or something, we may suspend one task and direct our attention to another task.

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