Email marketing services are a dime a dozen. There is an abundance of providers and products available and each one is pitched as the next best thing. Comparing products can be a time-consuming process but it is well worth the investment.
As a virtual assistant and business strategist, I have used many different programs and experienced the good, the bad and the ugly. Unfortunately there are a lot of bad and ugly! LOL There are the free or very inexpensive choices but while bootstrapping can be a good thing, making business decisions based solely on cost is not.