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How to Use Google Ads for Account-Based Marketing

Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS companies—especially those going after the large and enterprise-level accounts—invest heavily in ABM platforms that allow them to target potential prospects with custom messages and content through various marketing channels.

However, some marketers don’t consider making Google advertising a part of their ABM mix. How so? With account-based marketing, advertisers want to serve unique ads and messages to specific companies or decision-makers.

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