Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample link building, but the hitch is that the kind of technical SEO they usually recommend often requires deep pockets.
Small businesses have different priorities and smaller footprints when it comes to needed clicks. Their growth goal might be to rank higher locally, attract more foot traffic or simply get more reviews on Google. None of these require overly ambitious strategies, and rest assured. Just a little more traffic can make a world of difference.
