When I’m training marketing content writers in the tech space, one thing that comes up a lot is concision.
Clarity, accessibility and understanding all suffer when technology content isn’t concise.
Concision is making content clearer — not necessarily shorter — right down to each individual sentence.
Let’s take a look at this passage from an enterprise technology blog post:
As many other companies worldwide, HPE also faced the challenge to do more with less and sought to quickly and efficiently remove costly and ineffective work processes. Combining powerful technologies with SAP’s Business Technology Platform portfolio provided prepackaged and pre-integrated solutions including analytics and machine learning capabilities, which simplified IT processes and elevated customer experience.
