I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I’ve had some bad experiences with people doing lead generation for my business.” And I said, “Who hasn’t?”
I began to relay some stories to let her know that what I’m doing is not basic lead generation. Then it made me think, “How can I better communicate upfront to people what it is that I do?”
