Here’s the sad truth: we could write the best blog post ever written, but if nobody sees it, it won’t do your business any good.
*sad trombone*
Every business needs traffic that it can convert to leads, which can be converted to sales.
Creating amazing content is step one, but you need to be able to use that content to drive traffic in order to drive leads and sales.
And there are two kinds of traffic: free and paid.
Which one should you use? They both have their place and can play well together. To overly simplify things:
