Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points.
These benefits can prove especially valuable when it comes to launching a new product or service. Educating potential buyers can promote awareness and begin to cultivate leads that you can nurture. To maximize the impact and ROI of your launch content marketing strategy, take a deliberate approach to the development and distribution of your content and resources.
