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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

Earlier this year, at CXL Live, you asked us about voice search (a lot). More specifically, you asked the hard questions, like:

  • How can ecommerce companies compete with Alexa?
  • How will voice search work given the human urge to shop around?
  • Are there use cases for voice search in B2B?

This post has answers. They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience.

Not everyone will benefit from the disruption caused by voice search. Voice search will make some companies less competitive, like non-Amazon sellers of commodity goods. But there are opportunities, too—especially for those who start solving these challenges soon.

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