Earlier this year, at CXL Live, you asked us about voice search (a lot). More specifically, you asked the hard questions, like:
- How can ecommerce companies compete with Alexa?
- How will voice search work given the human urge to shop around?
- Are there use cases for voice search in B2B?
This post has answers. They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience.
Not everyone will benefit from the disruption caused by voice search. Voice search will make some companies less competitive, like non-Amazon sellers of commodity goods. But there are opportunities, too—especially for those who start solving these challenges soon.