The holiday shopping season is responsible for generating a large percentage of the yearly profits for many businesses. A new infographic from Google wants to help you prepare your site and ads for the increased activity which will come your way as the season moves along.
According to the National Retail Federation (NRF), the holiday sales during November and December 2017 was up 5.5% with a total of $691.9 billion. The NFR is predicting the numbers for 2018 will be higher yet again, with a forecast that says the sales could hit $720.89 billion.
