Remember when LinkedIn used to be just about professional matters? It wasn’t that long ago. Users were quite happy to discuss business-related topics and offer valuable insights into all sorts of areas of work and professional life. It was what LinkedIn had set out to be, and people appreciated that.
Things have changed. It started in a subtle way, but it has now become quite common to see a post about a personal matter, or one completely unrelated to business. If you check your feed right now, you are pretty much guaranteed to see a poll asking people what their favourite colour is (yes, we’ve seen one) alongside a post about hiring the best sales team for your business.
