You are about to launch your business website. Congratulations! You have registered the domain name, got your swanky logo and a few Instagram-worthy images and wrote a catchy copy. You are just a few clicks away from taking your website live.
Stop.
At least one in four of your potential customers in the United States lives with some type of a disability and may not be able to access or interact with your website. The cool logo and trendy brand colors you are proud of might be inaccessible to people with visual impairments or color blindness. Without properly ranked headings and labeled interactive elements, keyboard-only users or people who use assistive technology, like screen readers, won’t be able to navigate your site and complete purchases.
