Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent years. With new tools and a greater awareness of the importance of measurement, PR has gained greater respect for its successes that add value to the organization.
Here’s what to expect in the new and improved future of PR measurement.
Less emphasis on measuring views; more emphasis on conversions. Savvy PR pros understand that conversions take precedence over metrics that track views. Likes, followers, blog comments will see a lower priority.
