While enterprises have benefited hugely from artificial intelligence and its strengths, the business side gets most of the benefits. Getting down to specifics, the value that AI adds to processes comes as the company’s most significant advantage for marketing.
Marketing is about three aspects of analysis: identifying consumer needs and preferences, mapping products and services accurately to these needs, and ascertaining the returns that this calculation has accrued.
These three aspects and their efficiency make or break a pipeline. But to get into that, there is an urgent need to increase awareness about AI tools for marketing in the marketing community.
