In recent years TikTok has taken social media by storm. Today TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone. Similar to YouTube, TikTok’s social media platform’s most appealing draw is its capability to share videos. TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60.
