We all know that businesses are supposed to solve problems. But more important to problem-solving is a business’s ability to respond to what customers want. One of the biggest mistakes an entrepreneur can make is ignoring what customers say.
A good entrepreneur should first ask, “what is the problem for my customers?” In my industry of well-being, the answer is typically that people hate being tired, overworked, stressed out and unhappy.
Secondly, a good entrepreneur should ask, “how can this problem be addressed?” The answer, from the perspective of a wellness entrepreneur, is to create something of value that will help people ultimately be happier, more peaceful, inspired and grateful.
