Up until around March this year, marketing and selling to business accounts didn’t just take place online. There were conferences, trade shows, in-person meetings and demos. Over the last few months, the emphasis has, of necessity, shifted to digital — which means renewed focus on ABM solutions.
With such a mix of ABM solutions out there, how can marketers ensure that they select one which advances their goals? It all starts with identifying your exact needs and desired outcomes.
