Online holiday marketing has traditionally been focused on retail businesses, their promotions, and the frenzy of Black Friday and Cyber Monday sales. Ecommerce holiday sales are projected to reach between $278 billion to $284 billion this season, according to Deloitte’s annual holiday retail forecast — with so much money involved, isn’t it a shame that non-retail businesses won’t get their cut?
It is, but not for long. For service-based small- and medium-sized businesses (SMBs) and the digital agencies that serve them, this article unveils a strategic blueprint to harness this untapped potential.
