Retail sales seasonality is something that the big players plan for every year. This means they expect to lose money in some parts of the year, knowing it will balance out in the periods that are usually profitable. They’re able to do this because major retailers can survive a negative sales quarter or two, maybe even three.
For your small business, though, you may not want to take the risk of running in the red for months at a time. Whether it’s a heavier shopping season or not, you work every day to keep your doors open and your website live.
In this article, we’ll explore how you can combat retail sales seasonality, or better yet, how you can leverage seasonality to work for you.