Consumers are skeptical of big companies and corporations during economic crises, but word-of-mouth marketing can rebuild trust and boost revenue for smaller businesses and freelancers.
The pandemic has caused an unprecedented shift in the way we live, work, and consume. As a result, businesses of all sizes face the challenges of an uncertain economic future.
Word-of-mouth marketing provides promise for businesses during uncertain times because it fosters consumer trust. In my role as a business content writer for fortune 500 companies, I’ve seen word-of-mouth marketing prove itself as a top strategy for companies that want to get and stay ahead, regardless of circumstances.