Since about 2015, the “people also ask” (PAA) question box has steadily become more prominent in Google’s search results. It’s one of a few recent additions to shake up SEO in recent years.
The growing prevalence of “people also ask” results has left marketers wondering how they affect SEO and page ranking in search results. Are there particular circumstances that make PAA results pop up more than others? Is it worth optimizing for PAA questions? In this article, we will discuss that and more.
