There is a trillion-dollar force that impacts almost every single aspect of our day-to-day lives. At the same time, it is one of the least visible sectors in America. Nearly everyone has heard of this industry, but not everyone knows the profound impact it has on the way we live.
I’m talking about America’s wholesale industry.
According to the U.S. Census Bureau, Americans spent more than $691 billion on retail and food services sales in March of 2023 alone. Nearly all of it would have arrived on shelves and in food service kitchens via wholesalers. But despite this incredible sales volume, the wholesale industry is largely stuck in a manual, practically pre-internet age. This technology deficit has hindered this vital industry’s growth. It’s time for a change.