Pursuing a local target audience will get you the business you want with the lowest investment of time or money.
A local SEO strategy, by default, focuses on a target audience. The audience may or may not be bound by geography. In any cases, your search engine optimization efforts should be directed at reaching out to the audience that matters most to you. The audience can be customers buying your product or service or reading your blog or online publication. SEO efforts should be directed at getting relevant, targeted traffic regardless of your specific audience.
