A powerful, compelling website makes everything else in your business a lot easier. With the right optimizations, it will start ranking in search engines, potential customers will visit, and, impressed by the information they will convert into enquiries, raring to buy. In an ideal situation, this is exactly what happens. The truth is, most websites are terrible. They were designed, built and written by someone who didn’t think it through or weren’t sufficiently invested. They made sentence, colour and button choices based on taste or preference, not what would actually be effective.
